Changes In Digital Marketing & Major Wins Shuffle The List Of Top Healthcare Ad Agencies Like marketing for all industries, healthcare marketing has faced enormous changes in the past years, especially in the realm of digital marketing. The emergence of AI-powered search results has displaced sponsored search ads, which have long been the mainstay of healthcare advertisers. New terms, such as AEO for "Answer Engine Optimization" and GEO for "Generative Engine Optimization," h